Friday, January 21, 2005

Websites for Magicians

I was approached by a magician at the Jim Pace lecture this week at Funtyme Magic. He asked me about using websites to book magic shows.

Most magicians don’t understand marketing on the web. This is even truer when it comes to selling services over the web.

Ken Envoy has a great course on selling services on the web. His main point is that you need to build a relationship with your potential customers. Content is king. The look and layout of your site is important too. You build trust and get business by providing people the information they are seeking.

Get a copy of Service Sellers Master Course. It’s free and the material is really good. He is selling a web hosting service. It’s really good but it is expensive.

Download and read the book. There is a ton of material that you can use on your own site today.

My upcoming column on marketing on the web for magicians will focus on this topic in more detail. If you want to learn more, sign up for the Funtyme Magic Newsletter.

Magically yours,

J.L. Siefers